What's the hype?

LINK TO MASHABLE ARTICLE

Today on Mashable is a post about the amazing revalation of Nokia releasing a phone for only $20! Wow! What value, what a genius idea by Nokia, if only phone companies had thought of this before, finally we're saved from the extortionate prices of smartphone! No.

Great, they've released a new phone, but it's not the first time they've released a cheap starter phone and I'm sure won't be the last. Other companies do it to, even Tesco have one, although it's more like a pocket calculator and is I'm pretty sure it's made from bio-degradable cardboard!

This is not an awe-inspiring, incredible new release and I think Mashable might be scraping the barrel here trying to make an interesting article. The phone doesn't even look that good, just a re-hash of old tech in a slightly newer looking case. 35day battery life? Well for anyone who wasn't already aware, welcome to the world of cheap Nokias, battery life and reliability are generally what they're known for.

So Mashable, stop trying to manufacture hype for a product that really couldn't be less intersting!

Stevie Wonder vs Metallica

Some mash-ups are just worth sharing.

One of the best I've heard, Stevie Wonder vs Metallica

Kudos to Wax Audio for this gem!

Grey London

Grey London are a digital advertising agency based in Hatton Gardens in London. This is now just round the corner from our new Yellow Digital office.

When posting a birthday card for my mum last week it was hard to miss the big, fancy office building of Grey London. They definitely don't do things by halves these guys! And that certainly goes for their advertising campaigns too. I knew I'd heard of them before, and their online portfolio proves why I recognise them.

Being a Westcountry lad my favourite out of their campaigns is definitely Bill Bailey's role in the FACE campaign. Horse eggs, genius Bill, just genius.

The other favourite has to be the space chair, a fantastic concept and the final footage they gathered was incredible. Stunning HD video of a chair in space, very impressive. It's a big backhanded compliment when you do something so well people think it must be fake and just CGI.

Check out Grey London's website for a great injection of inspiration today! You won't be disappointed.

{ Website LINK }