Singapore agency Kilo took on the project of giving local product developer Zensorium a presence on the global marketplace, and boy did they do that!
Firstly, the product itself brilliant. the Tinke is a quick and easy way to check your fitness by simply putting your thumb onto two sensors and plugging the device into your iPhone. It's the only one of its kind on the market and is so simple yet so effective. It's bound to spawn many copycat devices, but this is the original and therefore the best. Check out the website for more info on the Tinke.
Now to the design! I was absolutely amazed at the sheer beauty of the site. They use the vertical scroll to animate the Tinke from one section to another and smoothly transition each step of the process with a beauty and simplicity that is simply breathtaking. I have seen this technique used before but never this comprehensively and well designed.
Check out the Web Designer Magazine article for a full interview with the Kilo team who are the genius behind the site. Full respect for them and this wonderful piece of design. Inspired... and then some!
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